About Dr. Suter

Marketer. Storyteller. Creator. Innovator.

Tracy A. Suter (Ph.D., University of Arkansas) is currently an Associate Professor in the Collins College of Business at The University of Tulsa and founder of TASsel, LLC. Most recently Dr. Suter was an Associate Professor in the Spears School of Business at Oklahoma State University. He has published academic research articles and textbooks as well as presented his research and teaching innovations at regional, national, and international conferences. Additionally, he has provided marketing research and consulting support for 100+ firms in industries ranging from consumer products to entertainment to health care to not-for-profits.

At Oklahoma State University Dr. Suter was awarded the Daniel White Jordan Chair, the Ph.D. in Business for Executives fellowship, the Greiner Outstanding Teaching Award, the Regents Distinguished Teaching Award, the President’s Outstanding Faculty Award, and the Oklahoma Distance Learning Association Award for Innovative Use of Technology. He was also twice nominated by Apple, Inc. (Cupertino, CA) for the Apple Distinguished Educators Award. At The University of Tulsa Dr. Suter holds the David and Leslie Lawson Chair in the Department of Management and Marketing.

Dr. Suter’s books — Basic Marketing Research and MR — are used in business schools around the world. This illuminates an interesting dichotomy as he is equally comfortable with topics like creativity and innovation as well as analytics and statistics. He is currently working on two books: The 7Cs of Creativity and Innovation: DOA.

Photo credit: Emma Suter